Manteca California Homes | Real Estate Listings - Manteca CA

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As homes linger on today's market, unsold and unshown, your question is, WHY DOESN'T MY BROKER ADVERTISE MY HOME EVERY WEEK? Advertising is one of the most tangible ways a seller knows his broker is working to sell his home. While brokers know advertising keeps sellers happy, it would be cost-prohibitive and counter productive to advertise all listings weekly, since brokers often have several hundred listing. Instead, a broker will typically advertise a representive sampling of his current listings in all price ranges in his market area. Only occasionally does an ad directly lead to the sale of the property advertised. To be effctive, an ad must only make the phone ring or cause a potential buyer inquiry in person at the broker's office. The broker's sales agents are trained to then expose the buyer to all the company's listings in his price range. This is what Realtors® call converting the inquiry call to potential business by getting an appointment with the client.

While brokers are advertising to attract buyers and sellers, they must make their advertising dollars work as hard as possible, since advertising costs can be enormous. Some types of properties are in such high demand that any type of ad will bring great response. Some properties are so hard to sell, the best ad in the world may bring few or no replies. Price and location of a property heavily influence an ad's effectiveness. Every buyer looks at an ad with one self-centered thought: What's in it for me? Your broker's ad will appeal to desires, not just needs, since most buyers make decisions based on emotion rather than reasoning. Everything anyone will desire will fall under these subjects: life, love, comfort, personal importance and sense of satisfaction. Often your broker will welcome your help in writing an ad to sell your home. The theory is that a buyer will be attracted to your home by the same features that caused you to purchase the home. What attracted you to the home? What are the special features of the home? What did your family enjoy most about the home and neighborhood? Is your home a starter-home, executive home, retirement home, or ideal home for a couple and two young children? Answers to these questions will establish a profile for the potential buyer of your home, and your broker will target advertising toward thaose specific buyers. Realizing the single most important ingredient in the ad is the headline, your broker will select a headline to emphasize the most distinctive benefit of the property. Studies show the headline accounts for over 50% of the total effectiveness of the ad. If your broker leaves the price out of the ad, about 50% of the potential buyers will not make an inquiry. Your broker's ad will strive for results in four areas: attention, interest, desire, action.

Using his dollars to advertise the most possible properties is an over riding factor, but there's more to it than that. Simplicity and brevity enhance understanding and sustain attention. Ads must reach out and quickly grab the attention of the potential buyer for your home. An ad must tell the buyer what he wants to know, but not enough of the buyer to find a discriminator, or a reason not to call. Remember, the broker wants his phone to ring so he can sell either your home or another of his listings. The most-often used words in rea estate ads are; beautiful, spacious, immaculate, nice and lovely, sometimes the ad can sound better than the home. That causes the broker or the owner-seller to lose credibility, and the resulting loss of the buyer, too. Ads must be truthful. To be effective, ads need to use words that sell. Generally, these include the twelve most persuasive words in the English language: you, money, save , new, results, health, easy, safety, love, discovery, proven, guarantee.

Your broker will repeat good ads. As long as an ad is drawing a response, it's a good one. you may be tired of the ad, but readers change, and it's a new ad to them. The perfect buyer for your home will come along when you least expect it. In the meantime, trust your broker, follow his suggestions, and continue to enjoy living in your home. And be ready to move.